Our old plan had a marketing spend of $20k per annum, but I want a war chest going into this. I’m therefore going to shorten our runway to 4 months and allocate $30k to marketing and advertising.
My expenditure would be roughly:
- $5k for a new website. I would use a template and a marketplace such as Fiverr or Upwork to expedite this in the first week
- $5k on the hardware to do live videos. This is very generous and would get a great setup along with some training as to how to do lighting, sound etc
- $20k for advertising, almost purely online.
We’re going to take a 3 pronged approach to revenue by implementing 3 new strategies.